From the politicization of social media and AI-driven content to the battle for data privacy, the rise of micro-influencers, and the evolution of AR/VR, this report highlights the forces reshaping the digital world. Packed with expert insights and real-world examples, it serves as a roadmap for anyone looking to stay #OneStepAhead in 2025.
This project was completed under the academic supervision of Betty Tsakarestou, Associate Professor, MA Associate Director, and e-Campaigning Specialization Coordinator.